Why do we do it? When you work with brands for long periods of time you become entrenched in all things true. You learn to separate the good and the bad, the business understanding and consumer insights; Truths. These experiences with the team bring you closer. And watching a brand change, grow, evolve and adapt to its environment is the reward, it is all consuming. The reality is there is no right or wrong, there is but the passion and the drive to be shared in this journey we call marketing. Here’s what Wired magazine had to say about Philips Afterglow
Following our focus primarily on Ambilight comes European design. No other A-class television maker can claim that, so to leverage that we drenched the product in colored light and focused on the refined forms, sleek silhouettes, and sands that make the television seem to float mid-air when the Ambilight is on.