Guinness

Canned Draught Guinness came to us with the challenge  – their traditional 330ml cans were extending to 500ml. When poured into the tulip glass this was pretty much enough to fill the pint. And with this, the expectant home owner was presented with a challenge; whilst the previous can fits a fridge or cupboard perfectly, the new bigger can would need a new bigger space.

48 Sheet

Retail poster

Retail press

Newsprint corner space advertising

 

Results:
Upsell in all retail outlets across Ireland 3.4% from regular CDG
Awareness increase with consumers 12% for the canned category from draught.
One Show NY recognition as Campaign of the month 2007.

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