Yahoo! Answers is a community-driven Q&A from Yahoo! that allows users to both submit questions to be answered and answer questions asked by other users. The website Yahoo! was was created by Jerry Yang and David Filo. The website began as a search directory for various websites, and soon grew into an established Internet resource that features the “Yahoo! Answers” platform. The site gives members the chance to earn points as a way to encourage participation.
Our aim through a series of street activity and Ambient media was to launch and raise awareness of their service. We saw a series of forgetful mums, distracted painters, first time builders, virus worried gamers join the community and within the first year more than one million users were actively participating in the UK locale alone.