Awards are an honor in recognition of creativity. This has usually been rewarded financially by the place of work, and massively increases the chance of furthering one’s career. After many years of selfishly striving to win comes the realization that it’s the integrity of the work that brings true benefit.

iF3 Freeski Film Festival Stockholm Best Cinematography Award Philips 2014
Best Short Movie Award Philips TV Afterglow 2014
Cannes Lion Silver Mini Countryman 2011
D&AD Nominee Mini Countryman 2011
Effie Bronze Mini Countryman 2011
Cannes Lion Gold Mars Messages
Campaign Silver Red Crescent 2007
Lynx Awards Volvo 2007 ISP Gold McVities Big Dunk 2006
Cream Gold 2004. Grand Prix Cream 2002 ‘Go-to-church’ Murphy’s ‘reversible’ 2002.
Aerial Radio awards 1998 Guinness ‘Pets’

There is also an astounding business effect of winning awards. An agency has the advantage of being able to hire more of the world’s best talent if they can demonstrate they have ambitions of winning further awards and gathering that talent will increase the chances of that happening. Creative people are attracted to the brands and clients that want to produce award winning work. Creative people are surrounded by systems and processes that want to measure advertising, so many people are set on making it a science. But it never will be, we’re pleased to say. After all, if it was a science then everything would become formulaic and everyone would be able to do it. And then no one would have any advantage.

The beauty of creativity is that it rips up the rule book and defies conventions. Advertising awards are given by juries who respect and encourage this. We fundamentally believe that creativity gives our clients an advantage. Mini, Scootercity, Guinness, Philips, McVitie’s, KidsRights, Yahoo! and Mars all help us to convey this core belief. We believe this comes across with each and every new briefing we receive, where passion conveys itself through award, not reward.

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